Jingle bell rocks, it’s a busy time for vacation rentals! What can we do to ensure our places are attractive to the holidaymakers to secure a high occupancy rate? Let us guide you through the 3 actionable steps to improve your home’s holiday performance.
Adjust the rates for peak season
Due to the growing demand during holiday seasons, hotels and other accommodations options usually charge a higher nightly rate and minimum length of stay. So, time to revise your rates-per-night to stay competitive!
Remember to take into consideration the strategic location of your property; do a quick price check of your surrounding competitors and tweak your prices accordingly. Guests would often pay that little extra just to be near popular attractions to immense in the festivities!
Don’t forget, different travellers have different needs so if you are targeting business travelers or families opting for a quieter location, you might want to rethink your pricing strategy and your listing description, which we’re going to cover next.
Renew the headline or description for your listings
Why should you be bothered to do this? Well, like any search engine optimisation strategy you may have taken to market your properties, relatable content can make it easier to reach your potential guests!
It doesn’t necessarily need to be super fancy or eye-catching. Instead, all you have to do is to address what people are looking for. Add some terms about the festivities and see how it goes.
Here are some examples of a holiday-ready headings:
Gorgeous sun-baked 2 BDR Apartment, perfect for the warmer weather!
Poolside 4 BDR suburbian retreat, balmy getaway home away from home
Celebrate the festive season in this apartment next to NYE fireworks!
Prepare some holiday-themed decors & welcome packs
Decking your property out with some festive ornaments can never go wrong. From natural elements (Christmas pine trees, candy canes, door wreaths) to characters (Santa, elves, angels), this coming Christmas season is full of elements you can play with.
Have fun with the extra colours; you can accent your space with throws, cushions or even wall art. Guests love a welcome gift, even if they come in a form of a cute little basket, filled with some seasonal snacks and drinks.
These little extra details evoke a homely atmosphere as well as the festive holiday vibes, and they might win you some additional points in guest experience!
Are you ready for it…?
This time of the year is promising and exciting, but it is probably an awful lot to deal with… Don’t stress out, we are here to help! Roomerang provides end-to-end services that will empower your short-term rental experience, making you higher returns on your property is what we aim for.
Contact us to know more about our smart pricing strategy, more tips and guides on vacation rentals and more.
